Fiesta Haraya, also known as the Philippine Creative Industries Festival was the inaugural creative arts festival organized by the Department of Trade and Industry (DTI). It was launched to support and celebrate the implementation of the Philippine Creative Industries Development Act (PCIDA)
Tthe very first Philippine Creative Industries Festival organized by the Department of Trade and Industry (DTI), took over One Ayala Mall in Makati from December 12 to 14, 2023. The three-day celebration brought together the best of Filipino creativity under the theme “The Fusion of Innovation, Creativity, and Entrepreneurship,” serving as the culmination of the Regional Creative Festivals held across the country throughout the year.
Held at One Ayala’s Level 2 Concourse, the festival opened with a grand ceremony featuring performances and an opening speech from DTI Undersecretary Rafaelita M. Aldaba, setting the tone for a weekend of immersive cultural showcases, creative demos, and talks.
Over the course of the event, Fiesta Haraya gathered an impressive lineup of 400 performers, 100 MSMEs, and 25 creative speakers, drawing a foot traffic of 250,000 visitors. Ten DTI Regional Offices took part, giving a platform to 300 talented creative performers and artisans who showcased the best of what their regions had to offer.
The festival unfolded in segments highlighting different parts of the country. Talents from Region V, Region X, Region XI, and Region XII wowed audiences with fashion shows, dances, slam poetry, and soulful songs. The celebration closed with a Grand Finale featuring Regions IX, CAR, and Region I, capped off by an awarding ceremony honoring all participating regions.
Beyond performances, the event featured workshops, fashion shows, and cultural entertainment that exemplified the dynamic fusion of tradition and innovation across the Philippine creative economy — from visual arts and design to music, literature, and performing arts.
Fiesta Haraya was held at:
📍 One Ayala Avenue corner EDSA, Ayala Center, Makati
🚗 Parking entrance at East St. / Ayala Avenue
🚙 Mall drop-off entrance along Ayala Avenue
As the first of its kind, Fiesta Haraya stood as a landmark celebration of Filipino diversity and artistry a showcase of how creativity, culture, and entrepreneurship can come together to drive both economic growth and national pride.
About Malikhaing Pinoy
Malikhaing Pinoy is a Department of Trade and Industry (DTI) program that champions the creativity and talent of Filipinos across the creative industries — from game development and animation to fashion, film, music, and visual arts. It aims to harness Filipino ingenuity for economic growth and recovery, supporting the country’s creative sector in line with the Philippine Creative Industries Development Act. It’s a celebration of malikhain — the Filipino spirit of creativity — and its power to drive both cultural pride and economic opportunity
